About Us

Natural Vitality is a purpose-driven organization.

We believe that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of non-optimum conditions.

With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant, that there is a relation between what we put into our bodies and the level of health we experience.

In the last 70 years, the shift over to factory farming, both in produce and in livestock, has greatly contributed to the declining nutrient value of the food we eat. An example of this is the fact that you would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!

It’s hard to imagine that with supermarkets filled with such a variety of fruits, vegetables and meat that we have become used to in this country that we might be suffering the effects of malnutrition. But we certainly feel it. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms but the bottom line is that our bodies are not getting the minerals and vitamins they need to function properly.

Our formulations

Natural Vitality is best known for its flagship product Natural Calm®, The Anti-Stress Drink. For over five years in a row, Natural Calm has been the best-selling magnesium supplement in any form (SPINS 2011). Natural Calm was also recognized by Vitamin Retailer magazine with its Vity Award in 2010 and again in 2011 and by Better Nutrition magazine for three consecutive years with its Best of Supplements Award. Natural Calm is approved by Mommy MD Guides (www.mommymdguides.com) and Ashley Koff, RD (ashleykoffapproved.com) Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, Italy, Russia, the UK, Ireland, France, Germany, Netherlands, Belgium, Iceland, Columbia, Puerto Rico, and Taiwan.

Our popular Organic Life Vitamins is a complete liquid multi-nutrient made with certified organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste, with organic raspberry and cranberry extracts sweetened with organic agave nectar and organic stevia.

Natural Calm Plus Calcium is our sports formula. It is very popular with elite athletes as it virtually eliminates muscle cramping. More about the sports applications of Natural Vitality products can be found at www.naturalvitalitysports.com.

From our experience with magnesium and calcium, we have found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium that can lead to problems associated with calcification. Osteo Calm® is a liquid formula for bone health support that is unique in featuring this ratio along with vitamins and minerals designed to enhance calcium absorption.

NutraRev!®, which received a Best of Supplement Award from Better Nutrition magazine is an antioxidant energizer that provides a unique combination of anti-aging supplement in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects and well as anti-aging benefits.

Kids Natural Calm Multi is a premium comprehensive liquid multi for children. It includes 24 organic fruits & veggies, premium Omega-3 DHA & EPA, vitamins and minerals, best-selling Natural Calm magnesium, calcium, amino acids and DMAE. Gluten-free, non-GMO, organic flavors and sweetened with organic agave and organic stevia.

Energy28™ is a premium liquid whole-food sustainable energizer featuring Golden Chlorella™ Omgea, a complete nutrient-dense green food, 24 organic superfruits, veggies, sprouts and fruits, organic maca, Bioenergy RIBOSE™ and rhodiola. Natural berry flavor with organic agave and organic stevia. Vegan, gluten-free, non-GMO.

We take our social responsibility very seriously.

Our vision at Natural Vitality is a higher level of health. Health is not a static condition and needs to be viewed in context with the total environment.

While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. We have created a society with about 80,000 industrial chemicals and many of these chemicals end up in the food chain one way or another.

In order to address this broader view of health, we devote a percentage of our profits to our Natural Revitalization environmental action initiative, now in its fourth year. As part of this, we support both financially and actively, a number of non-profit groups covering areas of food safety (www.foodsafetynow.org), animal welfare (www.farmforward.com), soil regeneration and carbon sequestration (www.remineralize.org), the practical development (including growing, certification, distribution and marketing) of a new category of nutrient dense produce (www.realfoodcampaign.org) and support of local, sustainable farms through Chef Rick Bayless’ Frontera Farmer Foundation.

We also publish our online magazine, Organic Connections (www.organicconnectmag.com) that covers food, health, the environment and green technology.